Last updated: 15 October 2026

At happinessByB, we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, and protect personal information when you visit happinessbyb.com, contact us, or purchase our digital products.

1. Data Controller

The person responsible for processing personal data on this website is:

Burcu Şafak — happinessByB

Offenburgerstr. 5
69126 Heidelberg
Germany

Email: [email protected]

Website: https://happinessbyb.com

2. Personal Data We Collect

Depending on how you use our website, we may process the following information:

• Your name and email address when you contact us.

• Your name, email address, billing details, order information, and transaction details when you make a purchase.

• Technical information such as your IP address, browser type, device information, and website access logs.

• Website usage information collected through Google Analytics, where the required consent has been provided.

• Your cookie consent choices and related preferences.

We do not normally receive or store your full payment card details. Payments are handled by external payment service providers.

3. Purposes and Legal Bases for Processing

We process personal data for the following purposes:

Orders and digital downloads: To process purchases, deliver digital products, send order confirmations, and provide support related to your purchase. The legal basis is Article 6(1)(b) GDPR.

Customer enquiries: To respond to messages and provide customer service. The legal basis is Article 6(1)(b) GDPR where the enquiry relates to a contract or steps before entering a contract, or Article 6(1)(f) GDPR for other enquiries.

Legal and accounting obligations: To maintain records required under applicable tax, accounting, and commercial laws. The legal basis is Article 6(1)(c) GDPR.

Website operation and security: To operate, maintain, and protect our website and online store. Where processing is based on legitimate interests, the legal basis is Article 6(1)(f) GDPR. Our legitimate interests include maintaining a secure and functional website.

Website analytics: To understand how visitors use our website and improve its content and usability. Where consent is required, the legal basis is Article 6(1)(a) GDPR.

4. Website Hosting — Hostinger

Our website and online store are operated using Hostinger Website Builder.

Hostinger may process technical information, website access data, and information necessary to operate our website and online store.

For further information, please see Hostinger's Privacy Policy:

https://www.hostinger.com/legal/privacy-policy

5. Online Orders and Digital Products

When you purchase a digital product from happinessbyb.com, we process the personal information necessary to complete your order.

This may include your name, email address, billing details, purchased products, payment status, and order history.

We use this information to process your purchase, provide access to your digital downloads, communicate about your order, and fulfil applicable legal obligations.

6. Payment Providers — PayPal and Stripe

We offer payments through PayPal and Stripe.

Depending on your selected payment method, personal information necessary to process the transaction may be shared with the relevant payment provider.

Payment providers process information according to their own privacy policies and applicable legal requirements.

PayPal Privacy Policy:
https://www.paypal.com/privacy

Stripe Privacy Policy:
https://stripe.com/privacy

We receive transaction confirmations and relevant payment information needed to fulfil your order. We do not normally have access to your full payment card details.

7. Google Analytics

We use Google Analytics to understand how visitors interact with our website and to improve our content and services.

Depending on the configuration and consent provided, Google Analytics may process information such as pages visited, approximate location, device and browser information, website interactions, and online identifiers.

Analytics cookies and similar technologies that require consent are used only after the necessary consent has been provided.

The legal basis for consent-based analytics processing is Article 6(1)(a) GDPR.

You may refuse or withdraw your consent through the website's cookie preference controls.

Further information about Google's data processing is available at:

https://business.safety.google/privacy/

8. Cookies and Similar Technologies

Our website uses cookies and similar technologies to support its operation and, where permitted, analyse website usage.

Essential technologies are used for functions necessary to operate the website, including security, shopping cart functionality, and remembering privacy preferences.

Analytics technologies help us understand website traffic and usage. These require consent where applicable.

Optional technologies are not intended to be activated before the required consent has been obtained.

You can manage your preferences through our cookie banner and available cookie settings.

For technologies that store information on, or access information from, your device, the requirements of Section 25 of the German Telecommunications Digital Services Data Protection Act (TDDDG) also apply.

9. YouTube Video Tutorials

Our Free Tutorials page includes videos embedded from YouTube, a service provided by Google.

When YouTube content is loaded, information such as your IP address, browser information, device information, and interactions with the video may be transmitted to Google. YouTube may also use cookies or similar technologies.

Where consent is required, YouTube content must not be loaded until the necessary consent has been obtained.

The legal basis for consent-based processing is Article 6(1)(a) GDPR, together with the applicable requirements of Section 25 TDDDG.

For further information, please see:

https://policies.google.com/privacy

You can also visit our YouTube channel directly through the external links provided on our website.

10. Contact Form and Email Communication

When you contact us through our website's contact form or by email, we process the information you provide to respond to your enquiry.

This may include your name, email address, message, and any order details you choose to share.

The information may be processed by our website hosting and email service providers as necessary to receive and respond to communications.

We retain correspondence only for as long as necessary for the relevant purpose or as required by law.

11. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy or as required by applicable law.

Order, payment, and accounting records are retained according to applicable German statutory retention requirements.

Customer correspondence is retained as needed to respond to enquiries, resolve disputes, or establish, exercise, or defend legal claims.

Analytics information and cookie consent records are retained according to the applicable settings and retention requirements.

When personal data is no longer required, it is deleted or anonymised unless continued retention is legally necessary.

12. Data Recipients and International Transfers

We use external service providers where necessary to operate our website, process orders and payments, provide digital products, and manage communications.

These may include Hostinger, PayPal, Stripe, Google, and our business email service provider.

Some service providers may process personal data outside the European Economic Area.

Where international transfers take place, they are subject to the applicable GDPR requirements, including relevant adequacy decisions or appropriate safeguards where required.

Further information about data processing and international transfers is available in the respective providers' privacy policies.

13. Your Rights Under the GDPR

Subject to the applicable legal requirements, you have the right to:

• Request access to your personal data.

• Request correction of inaccurate or incomplete information.

• Request deletion of your personal data.

• Request restriction of processing.

• Object to processing based on legitimate interests.

• Request data portability where applicable.

• Withdraw consent at any time, without affecting the lawfulness of processing before withdrawal.

• Lodge a complaint with a competent data protection supervisory authority.

You can contact us regarding your rights at:

[email protected]

The data protection supervisory authority for Baden-Württemberg is:

Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg

https://www.baden-wuerttemberg.datenschutz.de

14. External Links and Social Media

Our website may contain links to external websites and platforms, including YouTube, Instagram, Pinterest, Facebook, and Etsy.

When you follow these links, the privacy policies and data processing practices of the respective third parties apply.

This Privacy Policy does not govern the independent processing activities of external websites.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our website, services, or applicable legal requirements.

The latest version will be available on this page, together with its last updated date.

16. Contact

If you have questions about this Privacy Policy or the processing of your personal data, please contact:

Burcu Şafak — happinessByB

Offenburgerstr. 5
69126 Heidelberg
Germany

Email: [email protected]

Website: https://happinessbyb.

Privacy Policy